The Story Of Argan
The Earthoceans team chose this as our first product to demonstrate our revolutionary consumer concept. Argan oil is used today by all major cosmetic houses and is regarded as one of the best regenerative substances for skin and hair. However; when we started to investigate the argan oil we discovered that most of the argan sold on the shelves is not pure or organic or certified. Most is mixed with sunflower or olive oils or watered down.
We realized this liquid gold if sold in an ethical manner ;would be a good fit for our business model.
We wanted to change how the product was traded so we went to argan country and started to meet the people who actually make it. We discovered to our amazement nobody owns the trees besides the local community (although that is changing nowadays).
Most of the trees are wild and harvested organically mostly by Amazigh or Berber women.
We learned how difficult it is to mechanize the industry and because it only grows successfully in Morocco and in Israel ( although the quality is not as good). All these factors created meant it was an ideal first product to test our new ethical trading formula.
Some PRACTICAL uses of Argan
Argan oil is very high in Vitamin E. Argan oil is rich in the essential fatty acid, linoleic acid. … Alternative Names: Argania Spinosa Kernel Oil, Argania Spinosa, Argania Spinosa (Cosmetic Analysis).
Toxicity: Argan oil is generally classified as not toxic or harmful (EWG).
“Argan oil is an age-old beauty secret that has many uses, helping to hydrate and soften your hair. With its high content of antioxidants, essential fatty acids, and vitamin E, the benefits of argan oil naturally help increase hair’s elasticity and consistently restore shine to dull, lifeless hair,” says Hughes.
As a hair mask:
“Argan oil is amazing in hair masks, particularly if you have damaged hair. The vitamin E in the oil helps smooth frayed hair shafts and seal split ends while the omega fatty acids work to strengthen your hair, so leaving on for 15 to 30 minutes as a mask is a fantastic way to reap the benefits of argan oil,” he says.
As a hair oil:
“High-quality oil-infused products are essential to maintaining shiny, healthy hair because hair oils are made to penetrate into your strands, as opposed to serums, which usually sit on the surface of the strands,” says Hughes.
As a styling product:
“Argan oil provides excellent shine to the strands and has major anti-frizz benefits,” says Fitzsimons. “For curly girls, it can be used to help really define the curls.”
As a scalp treatment:
“Because argan oil is rich in antioxidants, it can be an effective scalp treatment,” he says. “It can help reduce the scalp inflammation that leads to dandruff, itchiness, and other scalp issues.”
You can use argan oil to moisturize your face and body, too. It’s great for dry cuticles or your face when your complexion could use a little extra glow.
Where does argan come from ?
Argan oil comes from the nut of a black olive-like fruit from the Argan Tree that is extremely rare, only growing in southwestern Morocco (other countries have tried to grow it but have failed). At one point it was almost deemed extinct, but because demand for the oil increased (it’s a revered ingredient in hair care, skin care, and even cooking), programs were created to protect and preserve the species.
The process of extracting oil from the nut, or seed, is made arduous by the tough, bullet-proof shell surrounding the nut. Enter goats: the always hungry, grazing animals have a taste for the Argan fruit, even climbing to great heights to eat a meal. However, they do not like the nut. They will either spit it out or, but if they don’t, it will naturally come out the other end (if you get out our drift). This helps soften the shell, which significantly aids in the extraction and production process.
The amber-hued oil originated on Morocco’s Haha Coast and is derived from the fruit of the native argan tree. Since at least 600 BCE, the Phoenicians relied on the oil for healing and beauty. And for centuries since, life in that corner of the world, most notably for the North African Berber people, has been deeply connected to the tree’s deep roots.
Because of the patience and skill required to avoid harming the one to three kernels nestled inside, the task has always been considered women’s work.
But they had a little help to start the process—from tree-climbing goats. Always looking for the next meal, goats would scamper up branches to eat the argan fruit and then expel the nuts
The Argan tree receives protection status
Also hoping to protect the crops was Morocco-based science professor and researcher Zoubida Charrouf. She argued that the argan tree was a “green curtain,” vital to keeping the Sahara desert at bay. And she knew that if the region could experience economic benefit from the oil, then demand to plant and maintain healthy trees would also increase.
Her team at Mohammed V University conducted research confirming the oil’s antioxidant-rich properties and pioneered methods for increasing quality and production. Then, in 1996, Charruof founded cooperatives for producing oil. The Moroccan government soon took up the cause launching an initiative to increase production, and in 2009, argan oil applied for Protected Geographical Indication (PGI), the first product of an African nation with such an honor.
Research supporting long-heralded benefits combined with reliable supply chains intrigued the cosmetic industry, from companies like the world’s largest cosmetics brand, L’Oréal, to smaller niche companies.
While the methodology and process vary greatly among producers, most cite the opportunity to support Moroccan women as a prime motivator. In fact, Charrouf believes coops have contributed to shifting attitudes toward women in rural areas working outside the home and receiving an education.
Women empowerment through Argan Oil
Today, it is estimated that 5000 women are earning living wages in these cooperatives. And while certain parts of the process have become modernized, there is one element that hasn’t changed: the stars of argan oil’s story. In order to protect the liquid gold inside the shells, groups of women still crack open the hard nut, by hand, sitting together and using rocks as tools.
TED talk : https://www.youtube.com/watch?v=9L1VBzB0Upw
How argan is made: https://www.youtube.com/watch?v=z5zhttTFb2k
Scientific Research Material & Social Justice advocacy : https://www.researchgate.net/profile/Zoubida_Charrouf
Our competitors :
Israeli oil : https://www.youtube.com/watch?v=3sT2yWohQzQ
More about the Argan oil tree
Argania spinosa is an ancient species; the lineage goes back to the Tertiary era, between 65m and 1.8m years ago. Endemic to the southwest of Morocco and the Tindouf region of Algeria, they thrive – perhaps a more accurate description is tenaciously survive – in calcareous soils in these semi-deserts. Fruit on the tree © Philipp Patrick Ammon .Despite the climatic challenges of their home range, argan trees manage to live for as much as 250 years.
Their adaptations enable them to colonize the desert fringes where few other trees can grow, making them a vitally important bastion against desertification. They have long, questing root systems that go deep into the thin soil in search of the water table. The depth of the root system means the trees are firmly anchored to the ground and resistant to strong winds, which in turn protects the soil from erosion.
Small leaves and tough stems help to reduce water loss caused by excessive transpiration. The argan trees around Essaouira are frequently adorned with goats, which climb up into the tops of the trees and nimbly nibble the fruit from between the armoured branches. It makes for one of the most memorable rural scenes to be found anywhere, but historically the goats formed part of the production process of what the local Berber people consider to be arboricultural gold; argan oil.
Unique Composition of the Argan
The composition of Argan, most stable unique oil, endows it with many benefits which are scientifically proved today. Argan oil presents an exceptional percentage of essential fatty acids, one of which is linoleic acid (the most essential of all) ensuring the functions of repair and defense of the skin. They stimulate intracellular oxygenation and thus favor the restoration of the
hydrolipidic film by increasing the nutriment content of cutaneous cells and ensuring the indispensable moisturizing of the skin.
The essential fatty acids fight against drying and the loss of elasticity which encourage the appearance of wrinkles. The skin gains suppleness, elasticity and tonicity and becomes more resistant.
Other uses of argan :
Contains Essential Nutrients. …
Has Antioxidant and Anti-Inflammatory Properties. …
May Boost Heart Health. …
May Have Benefits for Diabetes. …
May Have Anticancer Effects. …
May Reduce Signs of Skin Aging. …
May Treat Some Skin Conditions. …
May Moisturize Skin and Hair
The oleic and linoleic acids that make up the majority of argan oil’s fat content are vital nutrients for maintaining healthy skin and hair
Argan oil is often directly administered to skin and hair but may also be effective when ingested.
In one study, both oral and topical applications of argan oil improved the moisture content of the skin in postmenopausal women
Although there isn’t any research on the specific use of argan oil for hair health, some studies indicate that other plant oils with a comparable nutritional profile may reduce split ends and other types of hair damage
Summary Argan oil is popularly used to moisturize skin and hair. Some research indicates the fatty acids in argan oil may support healthy, hydrated skin and reduce hair damage.
Often Used to Treat and Prevent Stretch Marks
Argan oil is frequently used to prevent and reduce stretch marks, although no research has been conducted to prove its efficacy.
In fact, there is no strong evidence that any kind of topical treatment is an effective tool for stretch mark reduction
However, research does indicate that argan oil may help reduce inflammation and improve the elasticity of skin — which could be why so many people report success in using it for stretch marks
Summary Argan oil is often used as a remedy for treating stretch marks, although no scientific data supports this.
Some sources claim argan oil to be an effective treatment for acne, although no rigorous scientific research supports this.
That said, argan oil’s antioxidant and anti-inflammatory compounds may support reduced redness and irritation of the skin caused by acne
The oil also may contribute to skin hydration, which is important for acne prevention Whether argan oil is effective in treating your acne likely depends on its cause. If you struggle with dry skin or general irritation, argan oil may provide a solution. However, if your acne is caused by hormones, argan oil will not likely provide significant relief.
Summary Though some people claim that argan oil is effective for treating acne, no studies support this. However, it may reduce redness and soothe irritation caused by acne.
As argan oil has become increasingly popular, it’s easier than ever to add it to your health and beauty routine.
It is widely available in most major grocery stores, drug stores and online retailers.
Argan oil is usually used topically in its pure form — but also frequently included in cosmetic products like lotions and skin creams.
While it can be applied directly to your skin, it may be best to start with a very small amount to ensure that you won’t have any adverse reactions.
You can apply argan oil directly to damp or dry hair to improve moisture, reduce breakage, or reduce frizz.
It is also sometimes included in shampoos or conditioners.
If it’s your first time using it, start with a small amount to see how your hair responds. If you have naturally oily roots, apply argan only to the ends of your hair to avoid greasy-looking hair.
If you’re interested in using argan oil with food, look for varieties specifically marketed for cooking, or make sure you’re buying 100% pure argan oil.
Argan oil marketed for cosmetic purposes may be mixed with other ingredients that you shouldn’t ingest.
Summary Because of its recent rise in popularity, argan oil is widely available and easy to use for skin, hair and food.
Argan oil has been used for centuries for a variety of culinary, cosmetic and medicinal purposes.
It is rich in essential nutrients, antioxidants and anti-inflammatory compounds.
Early research indicates that argan oil may help prevent chronic illnesses, including heart disease, diabetes and cancer. It may also treat a variety of skin conditions.
While current research cannot definitively state that argan oil is effective for treating any of these conditions, many people report desirable results after using it.
If you’re curious about argan oil, it’s easy to find and start using today.
It’s also easy as hell to use!
Technically, oils are not moisturizers. Stay with me. Oils are considered “occlusives,” an annoying word that basically means they act like a barrier to keep moisture from evaporating out of your skin (like the tinfoil that keeps your food warm). So it’s best to apply oils on either slightly damp skin—to trap all that water in your pores—or massage it on over your moisturizer (to lock in all of the hydrating ingredients). Make sense?
Because argan oil is relatively lightweight, it sinks in and absorbs rather quickly, so you’ll be left with a subtle, glow-y sheen, rather than an oil slick.
If you’re worried about looking shiny during the day, though, try applying oils after washing your face at night, instead. Sure, your pillowcase might be left with some oil marks (I suggest light-colored linens), but they’re worth it when you’ve got a hydrating, nourishing, softening, acne-fighting, scar-fading, lightweight, non-clogging miracle in a bottle.
Now, it’s time for you to board the argan oil express, too.
Our approach to sourcing and marketing argan oil is to be able to guarantee quality and to upscale the processes involved from beginning to end to apply permaculture principles:
Fair to the Earth; fair to the people and fair share !
We feel that we have accomplished that after taking the time to research the industry from top to bottom. We discovered that hot pressing the nuts with a machine affects the quality of the oil so we opted for cold pressed argan.
Keeping our standards high!
This cold press technique includes developing lasting relationships with the rural people on the ground.
If you want to support our first initiative to prove our concept …order a bottle of pure argan oil made by the hands of hard working Amazigh women in the land of dinosaur footprints and fossils from a forgotten age. Made in Morocco. The home of argan oil.
This magical oil REALLY works and we want you to experience it for yourself. This is our FREE gift to you. As a unisex product for men or women it makes a welcome addition to your home for the health and wellbeing of your entire family young and old…this is Moroccan gold! Enjoy. Feel free to ask any more questions by email : firstname.lastname@example.org Thank you.
“Good for the Earth; Good for Everyone !